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Flex is released

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OK, so Macro­me­dia have offi­cially released Flex. I would be excited, but unfor­tu­nately it’s tar­geted (and priced) at a way higher level than any­thing I’m likely to be involved in for quite a while. Too bad for me, right? Scott Barnes sums it up well.

So why is every­one so sur­prised? Macro­me­dia have been say­ing it’s an enterprise-level prod­uct for ages, right? Sure they said it, but did any­one actu­ally hear? I applied for the beta, and all I actu­ally heard was “Flash with­out the IDE”. Macro­me­dia make prod­ucts that devel­op­ers like me can afford. Enter­prise, yeah yeah, like Cold­Fu­sion is Enter­prise. Only guess what… Cold­Fu­sion is not Enter­prise. Appar­ently, even Cold­Fu­sion Enter­prise is only half as Enter­prise as Flex. Which is where the prob­lem lies. US 12K is start­ing to make the Flash IDE look less horrible.

Luck­ily, there’s light at the end of this par­tic­u­lar tun­nel (the tun­nel lead­ing far, far away from the Flash time­line). Las­zlo Pre­sen­ta­tion Server is not, by all accounts, as mature and devel­oped a prod­uct as Flex. But, it’s hard to knock the price — it has a small business/single CPU licence for US $2K. That’s a lit­tle more like it! I’ve heard that the file size is quite hor­ri­ble. I haven’t had time to check it out for myself yet. But they’re both ver­sion 1 prod­ucts… I almost wanna give Las­zlo Sys­tems my US $2K just for being rea­son­able! Imag­ine what ver­sion 2 could achieve…

Another note, as far as I can tell, Las­zlo Sys­tems released pric­ing for their small busi­ness licence after Macro­me­dia announced pric­ing to the Flex beta testers. Whether this is purely coin­ci­den­tal or a bril­liant mar­ket­ing move, given the beta testers’ pan­icked squeals at the Flex pric­ing, I’m not going to spec­u­late. But they cer­tainly seem to be lis­ten­ing to the mar­ket. You gotta love that.

Edit: Appar­ently Las­zlo is not a ver­sion 1 prod­uct, it’s at ver­sion 2.1.1 — what­ever. As every­one keeps say­ing, it’s not as mature as Flex. But it’s a sixth of the price. Hard to ignore.

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